Comments on: How do I approach briefing another copywriter and giving them feedback? https://www.procopywriters.co.uk/2016/02/copywriting-clinic-briefing-feedback/ Join the UK’s largest membership organisation for commercial writers Thu, 02 Jun 2016 06:49:41 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Gary Cooper https://www.procopywriters.co.uk/2016/02/copywriting-clinic-briefing-feedback/#comment-26057 Thu, 02 Jun 2016 06:49:41 +0000 http://procopywriters.wpengine.com/?p=5952#comment-26057 Very helpful – thanks – I have always found that clients are pleasantly surprised when you take an interest in what THEY are trying to convey and then try to bring them round to what the customer, or potential customer, is seeing, or wanting, from them instead.
Many just think that if you chuck enough information at a client they will be so overawed by the product or service that they will sign up, or buy, there and then …
If only!

]]>